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What Worked for Obama’s Email Fundraising Machine
Two key members of the Obama campaign’s online fundraising team recently offered surprising insights on what worked and what didn’t to their former colleagues at M+R Research Labs. Their bottom line:...
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Online Donations Up; Email Response Rates Down
The annual eNonprofit Benchmarks Study from M+R Strategic Services and NTEN had good news and bad news. On the plus side, the survey of 55 national nonprofits found a 15% increase in email list size,...
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Ben Carson, Meet the Social Media News Cycle
Ben Carson (Photo credit: Gage Skidmore) This time it was Ben Carson, world-famous pediatric neurosurgeon, humanitarian and male role model who learned the impact of loose words in the wired world of...
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Is Facebook Really Worth It When You’re Small?
Blogger Joanne Fritz gives voice to the question that is surely on the minds of every small nonprofit that lacks a 24-year-old social media whiz on staff. Her answer may not be comforting: social media...
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#SOCIALMEDIA: Facebook Quietly Rolls Out ‘Gifts’& Nonprofits Can Get Them Too
Didn’t Facebook develop Android integration? Over this past spring Facebook has been expanding its Gifts service as a way to offer presents to family and friends. The service can be activated by...
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#PRESSRELEASE: The Knowledge Fountain Launches Online Learning Website (Live...
The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain,...
View ArticleOy, Another Year. Who Knew?
Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the...
View ArticleNonprofits to Facebook: Make Grants, Not Buttons
Meanwhile, the philanthropic side of Facebook’s brain offered nonprofits something new last month: the opportunity to place a “Donate” button on their Facebook pages, and a guarantee that nonprofits...
View ArticleFacebook To Nonprofits: Pay to Play
If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment. According to a Facebook sales presentation published by Ad Age, an organization...
View ArticleResource: Peer-to-Peer Fundraising Workbook
Peer-to-peer fundraising, the technique that has fueled thousands of successful walk-a-thons, has expanded with social media tools. Idealware and Cathexis Partners have created Peer-to-Peer Fundraising...
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